Funnel insights
Sessions split by the PROFILE-input A/B test. Variant A shows every option as inline pills; variant B uses autocomplete with smart defaults. Even against a credible visible-options control, B lifts the PROFILE → RECIPES step — the 39→65 lever.
A · pills · completion24.3%
B · autocomplete · completion27%
absolute lift (B − A)+2.7 pp
A · pills
24.3%Cats
100%
Profile
82%
Recipes
57.4%
Delivery
46.5%
Plan
41.4%
35.6%
Summary
32.4%
Checkout
24.3%
B · autocomplete
27%Cats
100%
Profile
82%
Recipes
64%
Delivery
51.8%
Plan
46.1%
39.6%
Summary
36%
Checkout
27%
Illustrative synthetic data, generated by the seed script.