Funnel insights
Sessions split by the PROFILE-input A/B test. Variant A shows every option as inline pills; variant B uses autocomplete with smart defaults. Even against a credible visible-options control, B lifts the PROFILE → RECIPES step — the 39→65 lever.
A · pills · completion24.5%
B · autocomplete · completion27.1%
absolute lift (B − A)+2.5 pp
A · pills
24.5%Cats
100%
Profile
81.7%
Recipes
56.9%
Delivery
46.1%
Plan
41.2%
35.6%
Summary
32.4%
Checkout
24.5%
B · autocomplete
27.1%Cats
100%
Profile
81.5%
Recipes
63.7%
Delivery
51.5%
Plan
45.9%
39.6%
Summary
36%
Checkout
27.1%
Live funnel data from PostHog — seeded sessions plus any organic traffic.